My visual identity is more than just a logo or a colour palette—it’s how I communicate my artistic vision to the world. It’s a living, breathing extension of who I am as a multidisciplinary artist, and it helps me present my work with clarity, cohesion, and authenticity.

My practice encompasses painting, digital art, and textiles, which means I require a visual identity that can transition fluidly across mediums while remaining unified. It has to be adaptable, yet unmistakably mine. Whether I’m exhibiting at The Brain Injury Society of Toronto’s Expressive Art Show, AirD Gallery, or Workman Arts’ Being Scene, the identity I’ve crafted tells the story of my work before a single piece is seen.

As I grow and evolve creatively, so does my visual identity. It’s shaped by the same forces that influence my work—personal experience, emotional exploration, and cultural inspiration. I draw from immersive environments, minimalist abstraction, and bold colour as both aesthetic and conceptual touchstones. These inspirations guide everything from the textures I gravitate toward to the mood my art evokes.

Understanding my audience also plays a significant role in shaping my visual identity. I create with contemporary art enthusiasts, mental health advocates, and textile craft lovers in mind. These are the communities I speak to through my work, and I want my branding to feel like an invitation into that conversation. Where my art lives—whether in galleries or therapeutic spaces—also informs how I present it.

My artistic wordmark is a reflection of my core values as a creator. Words like minimalist, timeless, versatile, creative, and textural are the building blocks of my design language. They help guide decisions regarding typography, layout, and graphic elements, ensuring that every visual touchpoint aligns with my identity.

Colour is another cornerstone of my identity. I lean into earthy tones, deep blues, rich jewel hues, and soft neutrals—colours that evoke warmth, nature, introspection, and emotional depth. I avoid harsh primary colours and neon tones, which feel disconnected from the organic, handcrafted quality I strive for. I also steer clear of overly commercial, slick aesthetics and cold, minimalist designs. Instead, I embrace design that has warmth, soul, and a human touch.

Cultural influences also subtly inform my work, adding layers of meaning and grounding my visuals in a broader context. For me, visual identity isn’t just about looking polished—it’s about telling a story, evoking emotion, and forging connections. It’s a strategy that grows alongside my art and helps amplify my voice in a way that feels real, personal, and lasting.

My artistic identity isn’t fixed. It breathes, just like my work. And through every phase of my creative journey, it helps me stay grounded in what matters most: honest expression, thoughtful communication, and the power of visual storytelling.